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Columbia Sportswear to sponsor Wallace

(AP Photo/Charles Krupa)

(AP) -- Corporate interest in Bubba Wallace has picked up momentum and NASCAR's only Black full-time driver has signed a new sponsor that includes funding for his Richard Petty Motorports team.

Columbia Sportswear Co. on Wednesday announced a multiyear sponsorship with Wallace as a brand ambassador that will also put the company on the No. 43 at Dover later this month and one to two other races not yet announced.

Wallace, in his third full season at NASCAR's top Cup Series level, has gained national attention over the last several months as an activist. He successfully pushed NASCAR to ban the Confederate flag at its events, promotes a message of "compassion, love, understanding" in his quest for inclusivity and has led the conversation among his peers about racial equality.

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NASCAR Schedule
NASCAR CupGo Bowling 235 at the Daytona Road CourseAug. 1612:00 PT1:00 MT2:00 CT3:00 ET15:00 ET19:00 GMT3:00 北京时间12:00 MST1:00 CST2:00 EST23:00 UAE2:00 CT21:00 CET16:00 BRT TV: NBC
XFINITYUNOH 188 at the Daytona Road CourseAug. 1512:00 PT1:00 MT2:00 CT3:00 ET15:00 ET19:00 GMT3:00 北京时间12:00 MST1:00 CST2:00 EST23:00 UAE2:00 CT21:00 CET16:00 BRT TV: NBCSN
Gander RV & Outdoors TruckSunoco 159Aug. 169:00 PT10:00 MT11:00 CT12:00 ET12:00 ET16:00 GMT12:00 北京时间9:00 MST10:00 CST11:00 EST20:00 UAE11:00 CT18:00 CET13:00 BRT TV: FS1
NASCAR Leaders: Points
RankDriverPointsWins
1 K.Harvick 916 6
2 B.Keselowski 779 3
3 D.Hamlin 776 5
4 R.Blaney 741 1
5 C.Elliott 721 1
6 J.Logano 717 2
7 M.Truex Jr. 716 1
8 A.Almirola 669 0
9 K.Busch 651 0
10 K.Busch 648 0
11 A.Bowman 585 1
12 C.Bowyer 571 0
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